The Content Architect

Gobbledygook Grader

Evaluates your written content (press release, brochure copy, etc.) and checks for use of gobbledygook, jargon, cliches and over-used, hype-filled words. You'll receive a grade together with a full report.

http://gobbledygook.grader.com/

Customer Focus Calculator - WeWe Monitor

An analysis tool that counts certain words on your site that are key indicators of whether your focus is on the customer or not. Are you talking mostly about them and their needs or are you talking mostly about yourself?

http://www.futurenowinc.com/wewe.htm

Website Grader 

A tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

http://websitegrader.com/

Blog Grader

A tool similar to Website Grader, but specifically for blogs

http://blog.grader.com/

Twitter Grader

Allows you to check the power of your twitter profile compared to millions of other users that have been graded.

http://twitter.grader.com/

Facebook Grader

Measures the power of your Facebook Business Page.

http://facebook.grader.com/

Press Release Grader

Evaluates your press release and provides a marketing effectiveness score. This score is based upon basic factors from public relations experts including the language and content of the release, plus advanced factors from Internet marketing experts such as links and search engine optimization characteristics.

http://pressrelease.grader.com/

Five Second Test

Usability experts often say that visitors will spend five seconds (or less) with a website before deciding to stay or leave. Because the visitor perceives time as valuable, your site's landing pages (including, but not limited to, your home page) have to say "hello" well. You’ll learn where visitors are having trouble on your site, and you can fix it accordingly.  Plus, find out why visitors aren't converting.

http://www.fivesecondtest.com/

Tube Mogul

A service that provides a single point for deploying uploads to the top video and social networking sites, as well as powerful analytics on who, what, and how videos are being viewed. OneLoad comes with TubeMogul's InPlay® analytics built-in, providing real-time viewership and engagement tracking.

http://www.tubemogul.com/

WordStream

Offers a suite of free keyword research tools for use in pay-per-click marketing and search engine optimization initiatives.  You’ll discover the most profitable pockets of keyword opportunities for your business, get relevant keyword suggestions, and turn a keyword list into a campaign-ready keyword structure (requires registration first).

https://www.wordstream.com/try

GetListed.org

Tools and resources to help you get listed higher for local search in Google, Bing, and Yahoo.

http://getlisted.org/enhanced-business-listings.aspx

Learn if your Content is causing Engagement Failure >

 Phrases or words so overused -- they have become meaningless!

How many Gobbledygook words and phrases are you using in your content?

"Learn the 3 Principals of Great Content Delivery" >